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Selecting the right CRM solution

Selecting the right CRM solution

Businesses inclined to streamline their workflows, improve efficacy, and upsell their customers must invest in a sound CRM system. For the smallest business, the software helps organise customer or client information, and for medium and large enterprises, it helps maintain high-quality relationships with their customers along with great website design and development. Whether you are a B2B, or a B2C getting the right CRM system and partnering with the right vendor, are both imperative to make you stand out against the competition.

Regardless of the size of the business, a CRM helps you stay in control of your sales and marketing efforts while also improving both internal and external communications. While there are several technologies and solutions to choose from, you also have to consider other factors such as deployment, business value, scalability, costs, customisation and much more.

Here are a few practical tips you can apply to choose the most appropriate CRM system for your business:

Cloud or on-premise deployment

A critical decision for businesses, which can directly or indirectly affect costs, cloud-based CRM solutions run on the internet browser and all information is stored in your vendor/partner's server. On the other hand, an on-premise solution provides direct access to the systems as the server is locally available at your location. Depending upon your spending abilities - whether you want to incur software licensing costs or services costs - you can choose either on-premise or cloud-based CRM systems.

CRM Software - Features and Functionality

Both features and functionality play pivotal roles in driving your organisation's processes and workflow, and the more unique they are, the better. Scalable CRM systems can create business sustainability and help you stay future-ready. Therefore, there is a need to include features and added functionality without underestimating the power of what a CRM system with foresight can do.


A CRM system is a collection of applications that work together to provide you with the best business growth results. Company operations can only be streamlined when the existing application is integrated with third-party and other necessary extensions to facilitate smooth operations, improving customer service.

Partner with Connective Links Technology to build the most appropriate CRM system for you.